The cost of hellozurich

Find out how we plan to finance our ambitious hellozurich project. After the cost-intensive start-up phase, we now need to steadily increase our turnover so that we can cover our running costs by the end of 2022 at the latest.

Phase 1
2018 to 2020

In the first two-and-a-half years all our financial and personnel resources went into building the hellozurich brand.

During this time, we deliberately avoided entering into partnerships and rarely advertised in order to avoid diluting the brand. This cost-intensive initial phase was largely funded by donations from benefactors and interest-free private loans. hellozurich is still owner-managed and independent – and that’s how it will remain.

Phase 2
2020 to 2022

From mid-2020, our aim is to gradually increase our turnover in order to cover our monthly fixed costs of around CHF 64,000.

Expanding the magazine and achieving our goals will involve average monthly fixed costs of around CHF 64,000 from 2020 to 2022. This can be broken down as follows:

Staff costs* 38,500
Freelancers 8,000
Advertising expenses: Pass, shop, agency 11,500
Shop logistics 2,000
Rent and infrastructure 4,000
Total (francs/month) 64,000

* 9 employees (equivalent of 6 full-time staff), including interns, excluding freelancers

One hundred per cent of the proceeds from the hellozurichPass, hellozurichShop and hellozurichAgency divisions are allocated to the hellozurichMagazine so that our reporting can be even more diverse.

We aim to break even in phase 2 from mid-2020 to the end of 2022. The individual business segments contribute to turnover as follows:

hellozurichMagazine (partnerships and advertising revenue) 30%
hellozurichPass (sale of city passes) 20%
hellozurichShop (e-commerce, selected products from Zurich) 30%
hellozurichAgency (PR services) 20%

Phase 3
2022 to 2025

We believe our Vision 2025 is achievable. During this phase, our aim is not to make a profit but to invest any surpluses in continuing to expand hellozurich.

We expect to be in the black by the end of 2022 and in a position to expand the team in early 2023. However, if we fail to achieve our realistic turnover targets, job cuts will be inevitable. It is unclear whether we would be able to continue under these circumstances.