Forget Bahnhofstrasse! For more quirky shops head for Neumarkt in Niederdorf. They will constantly surprise you with their specialist goods, from sustainable shoes to unusual children’s fashions and beautiful stationery.
Stroll down Neumarkt and you’ll come across a giant red pencil. For years, it has been the trademark of Anita Bodmer’s shop, which sells cards and other stationery items from all over the world: ‘These days it’s only very special people who still send cards,’ says Anita. Neumarkt 5, 8001 Zurich
Shortly after she became a mother, Patrizia Jaeger and two friends decided to set up an online store selling children’s clothing. Today, Zirkuss also sells women’s fashions – and has a bricks-and-mortar store in Niederdorf. Neumarkt 11, 8001 Zurich
Tucked away in Niederdorf, Predigergasse is a narrow alley lined with small shops selling handpicked goods. One of these is Onoda. Its owner, Ena Onoda, says: ‘The fact that you have to hunt for the shop is quite appropriate.’ After all, she hunts for the products in every corner of Japan – from timeless dresses to delicate porcelain and exclusive perfumes. Predigergasse 18, 8001 Zurich
In Switzerland, around 12,000 deer are killed every year. Generally speaking, only the meat is consumed. ‘That’s absurd,’ believes Kadri Vunder-Fontana. The chemist is the co-founder of shoe brand Cervo Volante, which uses the hides of these wild animals after they have been killed. Neumarkt 24, 8001 Zurich