Lichthalle MAAG in Zurich is the first permanent museum for immersive art in Switzerland. The museum makes for a unique location, the likes of which can’t be found anywhere else in Switzerland. Highlights are the 28 pre-installed high-performance projectors, the unique 360° projections, spectacular acoustics – and all of that in the heart of district 5. What is immersive art? Using video projections and other visual and acoustic means, people are literally immersed in the artwork and the world of the painter. Pixels replace brushstrokes, and the accentuating of enlarged details and corresponding animations and sound effects open up new dimensions to the artworks.