Christine Schäfer, a trend forecaster at the Gottlieb Duttweiler Institute, believes the vegan movement is here to stay: ‘Veganism is taking great strides towards becoming mainstream.’ As a specialist in food trends, she has been observing this shift for many years. ‘There are more and more plant-based substitutes in shops, and restaurants are increasingly offering vegan alternatives.’ Investment provides another way of assessing the trend: ‘Investors’ money is increasingly flowing into plant-based substitutes. That sends a strong signal. The food giants also sense that change is in the air and are investing accordingly.’ Christine Schäfer also mentions another trend that suggests vegan food is becoming mainstream: vegan fast food. ‘Most major chains have started including plant-based alternatives in their product range. Here too, they are increasingly trying to appeal to flexitarians.’ And committed vegans? Surveys show they are still a niche group, says the trend forecaster, ‘but attitudes are changing’.
These vegan pop-ups are currently operating in Zurich:
Vee Cheese, LangstrassenKultur, Langstrasse 113a, until 11.3., Website
Bakery Bakery, Löwenhalle, main station, until 29.4., Website
Momobil (Momos), Löwenhalle, main station, until 29.4., Website
An Chay, Sihlfeldstr. 49, until 26.3., Website